WheyUP announced that the company has added industry veteran Jeff Church to the management team as senior advisor. Church is a dynamic and accomplished Chief Executive Officer and business owner with 30+ years of prior success in delivering superior shareholder value for rapidly growing…

Joe Pyfer, a world-class Mixed Martial Arts (MMA) middleweight fighter, has joined the WheyUP team. Pyfer, nicknamed "Body Bagz" for his propensity to knock out opponents in the first round, will endorse WheyUP in 2024, including his upcoming UFC bout on February 10 against Jack Hermansson. The Pyfer-Hermansson match…